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A Marketing Lesson from a Yummy Cup of Coffee

Boy, do I love the smell of coffee. Ummmhmmm...

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How 5 Simple Words Changed Everything for Apple…

Just know this: If you are failing, it’s because your market doesn’t understand what you stand for and what your products will do for them. You haven’t made it obvious to them what makes you unique and...

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Niche Marketing: Why You Should Fall in Love with Your Ideal Client

Let’s talk about the most important person in your business universe...